REWIRE YOUR MIND. RESHAPE YOUR REALITY. CHANGE YOUR LIFE
IN 40 DAYS
Lost motivation?
Feeling Stuck, like you're not living the life you want?
Most people spend years trapped in the same patterns—waiting for something to change. You set goals, try new habits, read the books, push through, but somehow, you always end up back where you started.
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You’ve built a career, but you’re still feeling unfulfilled.
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Your relationships feel disconnected, and you don’t know why.
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You’ve feel like you've tried everything—meditation, journaling, fitness, therapy—yet the same results, stuck and not moving toward the life you want.
You know you’re capable of more. You feel it. But no matter how hard you try, something keeps pulling you back into your old life.
What if the issue isn’t your effort—it’s that you haven't found the proven path to lasting change?​
Through neuroscience-backed coaching and real-world strategies, we'll help you rewire your mind, break through barriers, and
Create lasting change in 40 days.
Created by Matt Devine—high-performing CEO, MIT-trained leader, and endurance athlete—this 40-day program is the result of decades of real-life experience, blending achievement, struggle, and the pursuit of something more.​
For years, Matt believed success—whether in business or in extreme endurance challenges—would bring fulfillment. He reached milestone after milestone, but the feeling of being stuck, burnt out, and unfulfilled never faded - only getting worse with age.​
Determined to find a lasting solution, he immersed himself in neuroscience, fitness, nutrition, and behavioural change—finally discovering what was missing.​
Break Free.
Move Forward.
Live Fully in 40 Days
A PROVEN PATH TO
LASTING CHANGE
The Heroes Unleashed
Framework :
Matt's Discovery: A complete, unified transformation plan customized for you, powered by neuroscience and proven through experience.
What makes this strategy so powerful and effective?
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Customized Roadmap: Everyone’s journey is different. This program meets you where you are, adapting to your unique challenges and goals
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Incorporates the Three Pillars of Transformation: Mind, Body and Spirit. Positive change cannot be made and sustained with without finding a balance between these human factors
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40-Day Live Free Program, Facilitated by Matt Devine: A structured, neuroscience-backed program designed to rewire your mind and unlock lasting transformation. Through daily guided exercises, video lessons, and interactive discussions, you’ll replace limiting beliefs with new, empowering neural pathways
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Access to the Heroes Unleashed Community: A supportive network of like-minded individuals (Optional)
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Daily Support Through Direct Access to Your Facilitator, Matt Devine - Receive expert guidance, support, and accountability
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Weekly Coaching Support – Stay on track with one-on-one coaching sessions (in person or virtual)
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Effective and Efficient - This program has been created to work within a busy lifestyle - In 30 min per day for 40 days you will create sustained change, allowing you to live the life you want to live. ​​​
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"What does that mean for me?"
"How will I feel during & after the program?" Click Here
The Journey
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Step 2: Unlock the Tools for Change
Access the Live Free platform for daily video lessons, exercises, and 1:1 facilitation from Matt Devine, working toward a limitless life
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Step 3: Execute with Expert Coaching
Follow your step-by-step plan, stay accountable with weekly 1:1 coaching sessions with Matt Devine (Virtual or in Person) where you'll overcome challenges throughout the program & breakthrough barriers.
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Step 4: Begin Living The Life You Want
Apply the tools to sustain your breakthroughs, and fully step into the life you’ve created
Sound too good to be true?
Let us Explain.
Most programs focus on willpower. Ours focuses on rewiring your brain.
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Your brain builds neural pathways based on repeated thoughts, emotions, and behaviors.
If you’ve been stuck in self-doubt, procrastination, or burnout for years, your brain has hardwired those patterns. Neuroplasticity—the brain’s ability to rewire itself—means change is possible at any stage of life.
Our approach combines neuroscience, transformation psychology, and real-world coaching strategies to help you shift those pathways and build habits that actually stick.
It’s not a quick fix. It’s a rewiring process—and it works.
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"It's been phenominal for me"
Tom Wonnenberg
Senior Director of Distribution,
The Brick
"Wow, this is some powerful stuff"
Richard Dreger
Financial Services Professional
"Life Changing"
Hardeep Singh
Director, The Brick
" If you’re looking for a transformative experience, I highly recommend checking out this program. Life is too short to not live it fully and fearlessly!
I’ve always believed in growth and self-improvement, but nothing could have prepared me for the profound shift I experienced through the Live Free program, in collaboration with Heroes Unleashed.
It has helped me with clarity and purpose, understanding the Neuroscience behind how the brain works provides me with the tools to break free from limiting beliefs and habits that had been holding me back for years."