HOW MY STORY CAN HELP YOU UNLOCK YOURS
Stuck. Lost. Searching for More—For Yourself or Your Business? I Get it. I've been there.
I found the missing piece—now I’m here to help you find yours.
I sat in the boardroom, a CEO trained at MIT in Business Transformation, leading multimillion-dollar programs and high-performing teams. On paper, I had it all. But inside, I was stuck—burnt out, unfulfilled, and watching the same struggle unfold around me. I saw brilliant minds held back by stress, disengagement, and unhealthy patterns. It was crushing the individual and damaging the performance of the organizations I worked in.
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I thought success would fix it. I chased bigger goals, pushed my limits through extreme endurance challenges, and still felt the same.
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For years, I measured success in numbers—budgets, performance, growth, kilometres cycled... But something kept pulling me toward a bigger question:
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What truly drives human potential?
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That question led me through an intense personal transformation that included endurance challenges that tested my limits, and deep exploration into neuroscience and psychology. I found the solution to unlock the life I wanted, and now I am here to help you find yours.
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" The real journey wasn’t just about miles covered or funds raised—it was about proving that change is possible, no matter where you start."
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- Matt Devine BSC, Co- Founder Heroes Unleashed
Neuro Empowerment Specialist | Endurance Athlete
Why Getting Fit Wasn’t Enough - And isn't for Most
Beyond Endurance: The Science of True, Lasting Change
I changed my body, broke free from unhealthy habits, and avoided a major health crisis. I lost over 100 pounds, pushed my limits through extreme endurance events, and redefined what I thought was possible. But despite the physical transformation, something was still missing.
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The real battle wasn’t just physical—it was mental.
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In a desperate search for fulfillment, I pushed myself harder, diving deeper into endurance challenges. But after my third extreme event, I realized the answer wasn’t in sheer willpower—it was in understanding the science of human change.
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That realization led me to explore neuroscience, psychology, and behavioral transformation—uncovering the key to lasting change. What I found shaped what would become Heroes Unleashed, a people-first approach to transformation.​
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When people break free from limiting patterns and step into their full potential, the impact ripples outward—transforming teams, reshaping cultures, and igniting thriving organizations.
Because when individuals thrive, businesses and communities flourish.
A Pivitol Step in the Journey
Every transformation begins with a single step.
For me, that step led to endurance challenges that tested my limits—running seven marathons in seven days, cycling 12,500km across Canada, and raising over $220,000 for children’s charities.
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7 in 7 Challenge
Matt first proved his incredible mental and physical endurance by completing the 7 in 7 Challenge—seven marathons in seven consecutive days. This grueling feat raised vital support for The Rainbow Society of Alberta, showcasing the power of determination and compassion.
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Ride for Change
Next, Matt took on the legendary Ride for Change, cycling an astonishing 12,500 kilometers across Canada. This monumental journey raised substantial funds for You Can Ride 2 and was documented in the powerful film Whisper to a Roar, inspiring countless others to pursue purpose-driven lives.
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Heroes Unleashed Cross-Canada Challenge
Most recently, Matt cycled coast to coast in the Heroes Unleashed Cross-Canada Challenge. Along the way, he hosted transformative events in major cities, bringing communities together to support Little Warriors and spreading a message of resilience, connection, and hope.​
Heroes Unleashed
Built on Discovery. Driven by Experience. Powered by Neuroscience.
At Heroes Unleashed, we combine decades of leadership experience, real-world transformation, and cutting-edge neuroscience to create lasting change. By leveraging Transcendous’ proven neuro-empowerment methodologies, we help individuals and organizations break through limitations, rewire their minds, and unlock untapped potential. Whether you’re looking to build a high-performing team or reclaim your own sense of purpose, our human-centered approach provides the roadmap you need to thrive.
"Matt’s relentless commitment to help people achieve their best life is nothing short of inspiring. His passion, vision, and ability to inspire, unlocking potential in those he works with, has guided me to partner with the Heroes Unleashed community."
- Jodi Barrett, CEO, KB Stronger